The Medelan
Branding, Presentation Design
Client: Savills
My Role: In-House Senior Designer
Deliverables: Bidding Presentation Document
Software and Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Challenge:
Develop a pitch presentation document that captures the essence of the Medelan, a prestigious Milan property with historical architecture and contemporary functionality.
Approach:
I drew inspiration from the building’s dual identity. I focused on the unification of present-day and historic times using a curving divider for title slides with marble patterns and fine details. The overall design was luxurious, clean and carefully structured.
Result:
The pitch won a further contract and received direct praise from the Project Lead in Italy for the sophisticated design with visual clarity. My overall approach to the project was also praised.