The Medelan
Branding, Presentation Design
THE CHALLENGE
To develop a pitch presentation document that captured the essence of the Medelan, a prestigious Milan property with historical architecture and contemporary functionality.
MY APPROACH
I drew inspiration from the building’s dual identity. I focused on the unification of present-day and historic times using a curving divider for title slides with marble patterns and fine details. The overall design was luxurious, clean and carefully structured.
THE RESULT
The pitch won a further contract and received direct praise from the Project Lead in Italy for the sophisticated design with visual clarity. They also praised my overall approach to the project.
