The Medelan
Branding, Presentation Design
The Medelan is a property in the heart of Milan, with historic architecture and modern use of office and retail space. It was important to capture both when communicating the pitch to the client.
THE CHALLENGE
I focused on this coming together of present-day and historic times using a curving divider for title slides. Along with luxurious patterns and details, the pitch came together to celebrate the Medelan.
MY APPROACH
The pitch was a success, resulting in a win for a further contract, with praise from the Project Lead in Italy.
THE RESULT
