Smart Energy GB Animations
Digital, Motion
THE CHALLENGE
Smart Energy GB aimed to engage key audience segments, identified through research. The designs needed to be adaptable across multiple digital platforms and formats. It was also key for the assets to keep aligned with their brand identity.
MY APPROACH
Recognising the shift toward dynamic content on social media, I developed a series of motion-led assets. This was to capture the attention and improve engagement with the specific audience. I created flexible, high-impact designs that helped to land the message effectively.
THE RESULT
The campaign increased brand reach and audience engagement, setting a new visual standard for the organisation’s digital communications and proving the power of motion in driving campaign visibility.
Staff often overlooked the company’s annual report due to its length and time-consuming nature. A more engaging, digestible format was needed to highlight key insights and encourage deeper engagement with the full report.
THE CHALLENGE
Collaborating with the Finance Director, I identified the most impactful statistics and milestones to communicate. I then storyboarded a compelling video concept, ensuring stakeholders could visualise its effectiveness before production. By combining dynamic motion graphics with clear storytelling, I transformed complex data into an engaging narrative.
MY APPROACH
THE RESULT
The video became a core communication tool, shared across all team meetings, increasing staff engagement with the annual report and improving overall awareness of key business insights.