Flora & Fauna
Environmental Awareness Educational Pack
Branding, Character Design, Presentation Design
Client: APCOA UK
My Role: In-House Lead Designer
Deliverables: Presentation Design with Character Design
Software and Tools: Adobe InDesign, Adobe Illustrator
Challenge:
Design a suite of topics on environmental awareness to inform 6- to 10-year-old children in a school setting.
Approach:
I researched educational content for this age group, but looked more broadly to discover that an engaging, unique character would help explain the facts. I developed two unisex characters, Flora & Fauna, that would appear throughout the content.
Result:
The design was well-received and praised for its effectiveness and versatility in delivering each topic.