OldQuarter Physiotherapy
Logo Creation, Branding
To design a logo for a physiotherapy clinic based in the ‘Old Quarter’ in Cork, Ireland. The logo needs to embed the name of the location into the outcome, whilst communicating what the business does.
THE CHALLENGE
MY APPROACH
Through collaborative workshops and research, I created a logo that merged an exercise pose with the letter forms referencing the location. I worked closely with the client to ensure the pose was accurate and reflective of their service. A clinical colour palette was well-suited and worked with high contrast.
THE RESULT
The client loved the design and how it met the brief. They went on to use the logo across merchandising and digital platforms.