Life Stories
Branding
To design a brand identity for a short film series, showcasing diverse individuals with great stories to tell, that were captured during the client’s travels abroad.
THE CHALLENGE
MY APPROACH
I focused on the human element of storytelling, using handmade circular ink marks to evoke individuality and connection. These graphic elements were embedded into the title and end graphics of the videos. This helped in creating a cohesive visual language across the series.
THE RESULT
The final identity resonated with the team and with their audience, capturing well the spirit of the stories while giving the series a distinct human touch.
