Client: APCOA UK

My Role: In-House Lead Designer 

Deliverables: Bidding Presentation Document

Software and Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop,

Challenge: 
To create an engaging pitch presentation document that merged the identities of London City Airport (LCA) and APCOA, while communicating the detailed content in an accessible way.

Approach: 
By merging elements of both brands and experimenting with shape, colour and gradient, I boldly expressed the contents of each page and created interactive maps to display dense information content clearly and concisely.

Result:
The document was praised at a senior level, including by APCOA’s UK & Ireland Managing Director, for its clarity, creativity and presentation quality.